Beyond the field
Beyond the support we give each client, there are questions that remain collective and cross-cutting: how to build a framework for action that makes scaling regenerative practices genuinely attractive.
At lHab, what we are proudest of is having inspired five young entrepreneurs who turned those conversations into impact ventures. Beyond the field is here to carry on those informal exchanges — the kind that can change the course of a project — by sharing our thinking, our doubts, our open questions and the tools we can put in other people's hands.

BOOKS
Changing the Rules of the Game
A trilogy published by Editions la Butineuse in November 2024. The three volumes can be read on their own, but they follow a progression: understand, finance, transform.

VOLUME 1
My Plate, Mirror of the World
Our history as a species is inseparable from our food, a decisive factor in shaping our civilisations. From the development of our brains to the global obesity pandemic; from the first great civilisations of antiquity to today's world of megacities; from the appearance of trade and money to globalised capitalism — the way we have organised, as a society, the production, processing, distribution, consumption and disposal of our food has shaped how we inhabit the Earth. It is what allowed us to settle most of the planet's land surface, including the most inhospitable parts, and to adapt to extremely varied environments. Eating says something about our relationship to time, to others, to our values, our religions, our upbringing — and about our social organisation. Feeding a population is a deeply political matter. It secures social stability and the stability of power, and it frees up surpluses and resources — labour, time, energy, capital, purchasing power — to fuel economic growth. The rise and the power of the great empires of antiquity, of the city-states and of the industrial metropolises all rest on their capacity to produce food, or have it produced, then move it and distribute it to feed armies, officials, priests, artisans, workers and scholars. Our political cultures reflect successive waves of globalisation just as much as our diets do; the potato, tea, sugar and cotton still mark our history and our political geography. Fossil energy let us resolve the Malthusian dilemma: raising productivity to feed a population growing exponentially. But it also upended the organisation of our food and, through it, of our societies — the urbanisation of Western countries, the commodification of the economy, the demographic explosion and the "great acceleration" in the withdrawals we make from resources and ecosystems. Food amounts to a double social contract for humanity: one with nature, to draw resources from it, and one with our own model of development. Supplying safe, varied food while shrinking its share of our budgets and of our time gave the West the most remarkable period of economic growth, peace and stability, social progress, education and life expectancy in its history. As we enter a new geological era, the Anthropocene, in a world less stable and less predictable, the globalised thermo-industrial model of modern food is undermining both sides of that contract. Today's great challenges put the question squarely back on the table. We have gone from one to eight billion people on Earth in two centuries, and we are heading for 9.7 billion, 70% of them urban, by 2050. Can our food systems deliver on all of those promises? Food will always carry a particular responsibility, a heavy and demanding one, in the face of what the world now confronts: by construction it is the human activity that touches every planetary boundary — climate, but also soils, biodiversity, and the biogeochemical cycles of water, nitrogen and phosphorus. Yet our current model, mass production for linear mass consumption (extract, manufacture, transport, consume, discard), draws on resources and discharges into ecosystems far more than the Earth can naturally regenerate. Reading the world's food system reveals new fault lines: no longer over-consumption in "rich" countries and undernutrition in developing ones, but overweight or obese and undernourished populations living side by side in the same places. This is especially true in Western societies, where the middle classes are slipping gradually into both faces of food insecurity. Poor diets also risk reversing, for the first time in centuries, the rise in our life expectancy, and deficiencies and imbalances may leave us intellectually less developed than our parents' generation. The other great losers in this slow decline are farmers themselves: the race for output, economic fragility, debt, suicide and the failure to renew generations all weigh on the future of the profession, of farmland and of rural areas, on our capacity to carry out the transitions we need, and even on our ability to feed ourselves on our own terms. Systemic land grabbing and the financialisation of farmland are emerging, widening the gap further between countries and between populations, with conflict, migration and the slide into drug trafficking or terrorism. Agroecology, the bioeconomy and nature-based solutions nevertheless carry real hope of helping us rebuild a world that is not merely viable but regenerates resources and ecosystems. Starting from concrete examples on the ground, a picture begins to emerge of farming as a supplier of solutions across the whole economy: food, of course, but also energy, health, cosmetics, construction, the plastics and automotive industries, land-use planning, urban design, urban and environmental services, transport, mining, social inclusion and much else besides. What that sketches, above all, are models of progress built on collaboration and on sharing — of raw material, of finance, of knowledge — for a world that ends up more decentralised, rooted in its territories, more resilient to shocks, more inclusive and more innovative. In short, a new narrative for a model of progress that lets us face the great planetary challenges without being punitive: attractive and motivating instead.

VOLUME 2
Cooking the Transition
At the point where all the great struggles of our time converge, transforming food systems becomes a strategic question — as much ecological and political as economic, financial and a matter of public health. We cannot claim we do not know how to run these transitions: we have every tool we need — scientific, agronomic, economic, financial, political, technological — to act. Restoring ecosystems, moving to agroecology and deploying nature-based solutions all pay, once you reason in full costs. Financial players are starting to take an interest, consumers show a willingness to pay more, and payment schemes for environmental services are growing fast and maturing. Even so, these new ways of financing and of paying cut deep into the traditional income model for farmers and into the way food systems are organised today: they call for fresh, integrated thinking about how a farm is run, taking in new kinds of outlet and new sources of value. They also open new ground on governance and on the role of a business in its environment. Above all, experience on the ground shows how much depends on collaboration between players from very different worlds, pooling finance, risk, expertise and needs. Farming and food are today a testing ground for what is possible, probably the place where the most inspiring solutions are being built to reorient production models and organisations against economic, social and environmental headwinds. Fundamentally, what we need in order to scale those solutions is new collaborative governance. New technologies — blockchain, satellite remote sensing, data, fintech, artificial intelligence, even low tech — are remarkable tools, and they are proving their worth the world over in helping people build new pictures of their situation, decentralise and coordinate action close to those doing the work, and speed up learning. For all these tools, and the considerable means already available to us, we are not able to scale these solutions. Our food system answers to systemic dynamics — the polarisation of producing and consuming areas, hyperconnectivity, the simplification of processes, the concentration of players, decoupling and volatility — which move to an altogether different rhythm from innovative solutions on the ground. That collective arrangement soaks into the mental models of the incumbents: how performance is pictured, the prisoner's dilemma, path dependency, even the social codes shared among decision-makers all lock the system further into its destructive trajectory. What is at stake in transforming our food systems is, in the end, less economic, financial or technological than it is the dead ends of our collective organisation and of the way we picture things. It is the system as a whole, as it is designed — its rules of the game, its mode of operation, its fuel — that steers our behaviour. Transformation can therefore only be conceived in an integrative logic, one that makes these instruments work together, at the scale of the farm, the territory, the value chain or even a whole country. Put differently: what we need today is less technical innovation than social and organisational innovation to meet the challenges ahead — and that means rebuilding a powerful incentive that aligns collective behaviour in the same direction.

VOLUME 3
Eat, Regenerate
How do you rebuild an incentive strong enough to align the behaviour of everyone involved — from producer to consumer, from the state to scientific research — around regenerating resources and ecosystems? Money can play that role. It lets consumers take an active part in the ecological transition without eroding their purchasing power. The approach is inclusive and democratic, and it rewards rather than punishes. That shift redeals the competitive cards between companies, favouring those that cut their footprint or even store carbon, and penalising the rest. A carbon currency writes regeneration into business models, and with it into decision-making, governance and investment. The idea of a carbon currency reaches well beyond food. It invites us to rethink our relationship with money across economic life, from paying tax to everyday choices, and to tilt decisions towards the long term. It is an instrument for bringing activity back to the regions and for reviving rural areas — no longer natural spaces to be (over)exploited to feed distant urban appetites, but places of services and innovation, a fundamental link in cycles and value chains. Food, renewable energy, biomaterials, the circular economy, new technologies — but also rebuilding water cycles, protecting resources and absorbing shocks: with better funding, these activities create demand for skilled labour and rebuild local value chains for development that grows from a territory's own assets, natural, human and inherited, seeking synergies rather than a division of labour and productivity gains. Looking at money differently, and writing a carbon value into it, opens up a wide field of economic and social transformation. The Bretton Woods conference rebuilt a world monetary order as economic and political confrontation between states was escalating. Today's stakes are no less critical, and states have returned to competitive devaluation, transposed to tax, social and environmental policy. For all the success of the 2015 Paris Agreement, there is still no international mechanism for cooperation, guidance and support in transforming economies. A Bretton Woods III that recognised this complementary carbon currency, validated its methodologies and a reference price per tonne of carbon, and built a carbon IMF while widening the World Bank's mandate on these questions, would lay the foundations of what comes next.

Changing the Rules of the Game: the trilogy
The three volumes together: a line of argument that builds towards one ambitious proposal, a point of leverage to tip the system.
BLOG
This blog is about farming and food.
...because it's our first point of contact with our resources and our ecosystems, three times a day, nearly every day of our lives...
...because changing the way we organise our food sits at the very heart of the solutions, and of the shifts in our models of progress...
...because changing what you eat is the first political act available to anyone who wants to change things.
But there is more…
Because through our food, what is really at stake is us: human beings of the early twenty-first century, biological animals with basic needs, and societies that will have to face environmental challenges unlike any in our history.

Because behind the challenges facing agriculture, what is really at stake is our model of society and our model of progress: the issues, the tools, the system dynamics, and the loss of the shared bearings we need to face a world in deep transformation together.
Starting again from our food can help us rebuild the bearings and the narratives we need to rethink the economy and our societies.
This blog is not a catalogue of ready-made recipes to be imposed on anyone. The point here is not to argue about eating organic or giving up meat, about banning pesticides or about the power of lobbies. All those arguments are symptoms — visible and real ones — but the changes we need run much deeper than that.
Nor is this blog a shop window for my books, my work or, least of all, anyone's interests. Audrey, François and I would of course be delighted if you came along on this fascinating journey into the world we eat, and if you took your own thinking further on what our small daily acts do to that world.
You will find summaries of the three volumes, and the links, on this blog. I would be just as glad if your organisation — a company, a union, a local authority, a school — asked for my input to push your own thinking further or to shape a transformative project. That is my work and I make no secret of it. But I have the good fortune to work independently, tied to no interest, and I write here on those terms. This blog earns nothing and takes editorial instructions from no one.
So if you too want to "converge for action and reflection on contemporary economic processes", if you want to "build an alternative economy", in the words of the British anthropologists Jeffrey Pratt and Peter Luetchford, I hope you enjoy the read.
THE CALCULATOR
Assessing the cost of inaction and the value of action
Extreme weather, geopolitical upheaval and market swings are disrupting agricultural production and supply, and companies are poorly equipped to judge whether investing in the regeneration of their value chains is worth it. Assessing the cost of inaction and the value of action is in every conversation, yet it still rests on macroeconomic data that is far too remote from a company's own exposure. le lHab has applied real options analysis to build a calculator that lets each organisation see its own risks, and what they do to its financial trajectory out to 2030, 2040 and 2050.
CASH FLOW TRAJECTORIES
BUSINESS AS USUAL

2026
WITH INTERVENTION









